I'm Lyly, co-founder of Flotte. Today, I decided to tell you about the creation of the brand, our vision and our philosophy.
It all started in 2020 when we decided to embark on the adventure of entrepreneurship with Mickaël, my partner in life (my alter-ego and soulmate).
Our objective ?
➡️ Make people love the rain by bringing joy and good humor.
➡️ With flexible and colorful clothes. Collections designed in 100% recycled fabrics et certified because we want to believe in more responsible fashion.
A reality to change!
Creating Flotte, we had an ambition: to bring together the largest community of rain enthusiasts, those for whom rain is life, because without it we would have no flower, no fruit, no life!
At the start, we started from the observation that the rain is often considered to be gloomy and depressing. We were not of this opinion ❌
So we wanted to revive all our childhood memories, to rediscover the smile and the emotion that everyone had when jumping in puddles. All those feelings that you forget too quickly when you become an adult.
Our credo? Reuse the existing to pollute less.
So we imagined Flotte as a mark of Sustainable fashion that we wear with a smile and without departing from our values. Our rainwear is made from recycled waste.
♻️ In 2022: 1 bottles could be upgraded to raincoats.
And that's not all...
Because there are very few countries where it never rains, we decided to add a sewn pocket on the back of our flagship model. Amelot in order to be able to transform it into backpack in an instant. Thanks to this feature, the rain is no longer an obstacle.
We imagined a colorama of 20 colors and 10 prints that recalls the diversity of colors of the rainbow, because it is well known: after the rain there is always good weather!
Since the creation of the brand, we have been able to develop new models, new collections, new colors, so you have even more choice and fun to love the rain 🌈
➡️ Find out more about the concept de Flotte.