We could still talk to you about Flotte, but the press do it much better than us...
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"Flotte is located in the Basque Country in the BAB2 shopping center. This ephemeral store is the first award of the competition. They also received a 100.000 euros envelope for this project. The store opened its doors for a period of three months, in Anglet, until June 15, 2022."
"It's because one of their friends couldn't find an original, colorful and eco-responsible anorak on the market that Lyly Wu Co and her partner, Mickael Pan, decided to design it. Flotte was born in 2020 around the idea " to make people love the rain with modular and colorful clothes, made of recycled and certified materials."
"This happy Frenchy brand offers nice reversible down jackets. One side waterproof, a smooth fabric 100% recycled, another side quilted, a casual look to the padding made of materials of plant origin. Your best ally against cold and rain..."
"Through particularly atypical colors, the clothes of Flotte are a real extra soul in an outfit. It's a good thing, because the brand has just releasedaccessories infull echo of this identity. But we are not without knowing it, the rain is not at the appointment every day of the year, especially in summer. That's why Flotte has decided to create a parallel collection, which consists of accessories for spring / summer (and not only!)
"Clothes designed in 100% recycled fabrics, but also certified. On paper, the brand has everything right! But that's not all: based on the logical principle that the rain is an essential element of life on earth, Flotte has set itself the goal of making us love it through clothing."
"Is it raining? Don't panic, we have what you need to protect yourself! Flotte is a new label specializing in waterproof and trendy raincoats"
"The first prize, worth €100,000, was awarded to the French rainwear label Flotte, which will be supported to open a store in one of Carmila's shopping hubs. Born at the end of 2019, the label aimed at "rain lovers" first wove its web in France by banking on the wholesale network."
"After reviewing the 71 entries, Carmila unveiled the three winners of its competition on September 23. FlotteThe French brand of eco-responsible rainwear won first place in this edition. It will be supported in setting up its own store in a Carmila center."
"A hundred retailers have already started working with Flotte in France alone, with fashion, lifestyle and concept-store profiles as diverse as Merci, Fleux, Brand Bazar, Abou d'Abi Bazar... Distribution is also starting in Italy, Spain, Germany, Australia and Japan, as well as online with the brand's direct e-shop."