Since 2020, our mission has been to make you love the rain, with sustainable clothing at affordable prices. After several pop-ups, we're finally opening our first permanent address in the capital, at 117 rue Vieille du Temple (75003). Welcome to our flagship Flotte, THE meeting place for responsible fashion and rain lovers.
We're very proud to open our very first boutique in Paris," smiles founder Lyly. It's the brand's first physical showcase, where we can fully express our joyful universe and showcase our eco-responsible, mixed and super-trendy rainwear."
As without rain there would be no plants and no life, we wanted to make our boutique a veritable haven of peace and greenery right in the heart of the city. As soon as you walk through the doors of our flagship store, you're greeted by a bright, soothing atmosphere. Our 55m² space is designed to be warm and welcoming, with floral decorations carefully arranged near the fitting rooms. Every detail has been designed to evoke the beauty and vitality that rain brings to nature.
The rounded space, clad in floor-to-ceiling white, is designed to showcase our range of colorful rain jackets and eco-designed ready-to-wear pieces. The bright colors of our pieces stand out against this neutral, luminous background, naturally attracting the eye and inspiring the desire to try them on.
At Flotte, we believe that every member of the family deserves to feel good and be well protected in the rain. That's why our collection includes clothing for adults and children, and even for your four-legged friends! Yes, we've thought of everyone. Our raincoats for dogs are as stylish as they are functional, keeping your strolling companions dry and walking in style, whatever the weather.
An inaugural evening with our rain-loving friends
At the inauguration party on Thursday April 25, over 300 people came to discover the boutique. A special moment with the community of pluviophiles, like a giant aperitif while listening to Adamé on the turntables. Of course, the entire Flotte team was there, and friends of the brand included model and committed influencer Adeline Jouan (@adelinejouan), globe-trotting entrepreneur Thibaut Frezals (@thedroveler) and Sophie Mechaly, founder of Paul & Joe, who has placed her trust in us since we met on the TV show "Qui veut être mon associé?
To celebrate the opening, a grappling machine was used to win various prizes. The lucky ones were able to win discounts on the collection, accessories, green plants from Plantes pour tous, or a goody bag - filled with nuggets from our friendly brands - such as a madeleine from Maison Colibri, a solid soap from Unbottled or a cute fabric patch from Manon & Lesquoy to customize your rainwear Flotte.
Were you at the inauguration party? Don't hesitate to share your photos and videos of the event on social networks with the hashtag #TeamFlotte and by identifying us @flotte.fr
If you couldn't make it, don't panic! Come and discover our first boutique, where our team will be delighted to advise you on our collections. We look forward to seeing you!
Address: 117 rue Vieille du Temple, Paris (75003)
Opening hours: daily, 11am-8pm
See you soon at Flotte, where rain becomes a party! ☔
Leave a comment