Hello Pluviophile team, this is Lyly, co-founder of Flotte !
Many of you asked us questions about the crazy story of our passage on “Who wants to be my partner?”. So, I decided to tell it to you here. Lay down quietly and get ready to enter the adventure Flotte, the brand with colorful and recycled raincoats!
As a bonus: the lessons we will have learned at each stage in order to help you prepare yourself as well as possible if you too want to get started! We know that entrepreneurship can be stressful and complicated, but nothing is impossible when you want it and give yourself the means (as Mickael said so well).
Find our complete passage right here (I.e.
Back on the casting, the preparation, the filming and the discovery of our passage.
Rain gear on M6?
You should know that Mickael had followed the first season of “Who wants to be my partner?” broadcast in 2020 on M6. We were able to discover great projects like lulu's cards, Breathe, Constant & Zoe, Head in the clouds... So, the first thing he said to me when he saw that the casting for season 2 was launched was:
You have surely realized it during our visit, Mickael and I are ultra-complementary, both in life and at work. This project is once again proof of that.😎
The same evening, he asked me to write the pitch to send our application video. So I had to do it quickly, well and above all: to go straight to the point.
When we found out we were on M6, we were excited (of course) but above all happy to know that Flotte aroused interest. It has been almost two years since our baby was born, we have always been guided by the desire to take part in une Sustainable fashion, conscious of the needs of her time. Today, we are proud to have managed to create collections with 100% recycled and certified fabrics. Being able to honor all our efforts was a real opportunity for Flotte.
There, we were really about to go into prime time on a big channel. The show gathered more than 2 million viewers on season 2! It was also made available on Canal+ for a while, the visibility boost was immense and unprecedented for our brand. Since then, the pace of business has totally changed (in a good way) and we can say that entrepreneurship is working out pretty well for us! 😎
Lesson number 1: Don't ask questions, go for it!
Preparing to appear in front of the jury of “Who wants to be my partner?”
We had several exchanges with the production of the show to determine the state of progress of our company, everything was not done in one go. But in the end, we were finally confirmed our participation! Once our entry into the adventure was assured, the important thing was to prepare to pitch. So, before being able to meet the investors, the production provided us with good support and entrusted us with a business coach: Raphaël Girardo. He briefed us on the course of the show because, as you may have guessed, our main concern was to know how it was going to go in front of the investors. He also challenged us with a lot of questions to understand our background and our business and help us as much as possible in this preparation.
For the set up, we highlighted our colorful range of raincoats and a natural atmosphere, it was a bit of a summary of Flotte ! Moreover, Marc Simoncini did not fail to point out the breath of air provided by our range of colors. 🌈
And yes Mark! We simply brought back our positiveness and our dynamism on the tray. As a bonus, we even brought gifts to investors to surprise them, spoil them, and show them our raincoats Flotte closer.
Lesson number 2: Challenge your business model, prepare for the best.
Flotte… Be the first to
The fateful moment is approaching, for the little anecdote (and because we relieve the stress as best we can): Mickael launched into a small series of push-ups just before the door opened. You didn't have the chance to see it on screen, but it allowed me to relax and laugh a little in this dark room where the atmosphere was really heavy!
One o'clock. This is the time it then took us to try to convince the jury to follow us in this adventure. Together, we had nothing to fear and above all, we were ready to face anything: criticism as well as compliments.
So… we started!
From the very end of our pitch, we were asked a whole bunch of questions: what is our journey? Are we a couple? What about the technicality of the product? And our vision for the brand?
Gradually, the stress dissipated a little, we were more and more at ease and we were able to respond very clearly and spontaneously. This is what Sophie Mechaly, founder of Paul & Joe, who made us an offer.
To accommodate the offer, it took us a few moments. We took the time to think about it so as not to make a hasty decision. There, in our head, we are reassured to know that Flotte keen. But we also have even more stress because we have to make a decision, Decision, the one that can upset our young company.
The choice is made. We decide to make a counter-offer. In the end, we managed to find a compromise with Sophie Mechaly, we cut the pear in half and voila! A new adventure can finally begin.
Lesson number 3: keep a cool head, remember your goals.
Lyly and Mickael on TV… so it's true!
When we saw each other for the first time on screen: total stress. I'm sure you'll agree with me, it's never nice to see and hear each other on video, nobody likes it? Imagine then this feeling, but on TV ! 😳
Fortunately, we were well accompanied, both by the whole team Flotte only by our closest friends, all were gathered for the occasion. Then we went directly to a live Instagram with Anthony Bourbon and Sophie Mechaly. No one could stop us!
And the rest?
With Sophie, several projects are underway and we look forward to sharing them with you. But for now, we'll have to wait a little bit. We were able to exchange several times with her team and her and she is a very talented, creative and above all human person. So, we are delighted to count her in our flotte !
We broke through on TikTok!
Before, during and after the show, we received an incredible outpouring of love and support (thanks for that!). Our networks have made more than 3 million more views and the excerpt from our passage on TikTok has so far reached the 2,9 million views ! Besides, maybe that's how you found out about us. 😉
Your reactions to Twitter also made us laugh a lot, we even made a special selection as a souvenir.
The evening of our visit to M6, we recorded 500 orders. And even crazier, you have been 150 to visit our site. Today, we are more than 000K rain collectors on Instagram, and the community keeps growing!
This wave of love also followed us during the meetups organized in our pop-up stores in Beaugrenelle and the Basque Country. Meeting you is even better than reading you. Between inaugurations of pop-up stores and trade fairs, more and more doors are opening to be able to meet you.
So here it is, all this happened three months ago now but this is only the beginning of our story. Our valuable rain community continues to grow and we can't thank you enough. But OK, please still 💙
OUR FAVORITE MOMENTS FROM THE SHOW
Mickael's story: forget the American dream, the French dream exists!
The pitch that put glitter in our lives!
See the 5 investors of the issue in Flotte
See my little Nini on TV