A year ago, we began working with émoi x émoi, the mark of love. What did we want? To bring together our two worlds: family and adventure. Together, we designed an adventurous capsule, suitable for parents and children alike, to face the weather with love.
At Flotte, the choice of materials is at the heart of the creative process. Committed to eco-responsible fashion, it's only natural that with émoi émoi we created this collection from 100% recycled and certified materials. It's a collab that's not afraid to jump into puddles. Our know-how and the technicality of waterproofs Flotte combined with a love of patterns and feel-good messages from émoi émoi.
Waterproof jacketsfor women and men, rain dungarees and waterproof bobs for young and old make up an anti-frost wardrobe that loves fashion and comfort, whatever the weather. The garments are made mainly from recycled polyester, rPET, a fiber derived from the recycling of plastic bottles and food packaging.
The path of a piece from design to e-shop...
It all starts with finding inspiration in colors and prints. Travels, encounters, memories. Then lots of tests and trials to make sure the fit was as right as possible. The pattern was designed by Jeanne from the émoi émoi team, with whom we came up with latte-colored clouds to make it rain love, and a luminous orange background to bring in the sun. We succeeded in bringing together in this collaboration our two feel-good universes, a great print and the technicality of our waterproof and recycled pieces.
Flotte x émoi émoi, the collab that loves rain and the planet!
For this collection, every detail has been meticulously thought out: an orange zip to contrast with the latte color, a patch revealing our credo "It's raining love" to face a shower or a whole day of rain always with love!
Trying it on means adopting it... When it's time to try it on, the pieces have been tested and worn, with a view to achieving a fit that's perfect for adults and children alike.
Backstage at the shoot
Camera, motor, action. It was in a verdant, inspiring setting that the Flotte and émoi émoi teams headed to the Chantilly forest north of Paris. A place that echoes the colors of this nature-inspired collaboration. Parents and children donned their matchy matchy outfits: raincoats, rain overalls and bobs. A colorful shoot full of love, in the image of this collection.
The collab that's going to make you rain is available online here.