Respecting biodiversity: a brand in the colors of nature

Use more responsible, it's a good start in the ecological approach, but produce responsible is even better for changing common practices. 

How to produce responsibly as a fashion brand? Wanting to participate in the establishment and development of a eco-responsible fashion is a great project, but you still have to be able to carry it out! At this level, entrepreneurs and their innovative ideas have their place in a market where fast fashion reigns more than ever today.

One of the key points to create a clothing line responsible and sustainable, it is undoubtedly the choice of partners. Well yes, because a brand is not made by itself, clothes require raw materials, fabrics, specific know-how to be designed and developed. It is therefore at this stage that a lot is played out as to the direction that a company decides to take.

THE CHOICES OF FLOTTE FOR A RESPECTFUL AND ECO-RESPONSIBLE FASHION

Dupont Sorona: keeping warm while preserving animals

If you know us a little bit, you know that we develop several products, several styles, several cuts... And that our waterproof jackets are made in recycled fabrics. Among our ranges of clothing, there are also lined parkas, sleeveless jackets or even reversible jackets. 

To keep you warm, our reversible down jackets are padded with a plant-based down called the sorona, manufactured by the company Dupont.

What is Sorona?

It is a polyester fiber designed for remedy the use of feathers, and more broadly of fibers of animal origin, in the padding of our jackets and coats. It is made from corn glucose and is therefore incorporated 37% plant-based fibers. This new, more responsible fiber was developed by the Dupont company in the 2000s when people began to become aware of the impact of synthetic materials on the environment. The Sorona is intended to be an alternative to materials such as elastane, which is a material that is widely controversial for its environmental impact.

Dupont Sorona fiber is also fresh, resistant et insulating than elastane. But even better, thanks to its vegetable fiber, it dries much faster than synthetic fiber garments, it does not wrinkle or pill as you may be used to with other materials. The icing on the cake: moisture evacuates quickly through the Sorona fiber compared to downs of animal origin.

Unlike synthetic materials, Sorona fiber has a UV resistance which keeps vibrant colors as long as possible and at the same time increases the lifetime and quality clothes.

This recent material is therefore a great alternative to avoid using materials of animal origin, while keeping the same properties, or even adding better ones. If this fiber does not have a zero impact either, its manufacture does not require petroleum products and it requires 30% less non-renewable energy than for the manufacture of nylon. Still taking nylon manufacturing as an example, creating Sorona reduced by 63% greenhouse gas emissions.

In short, the Sorona presented itself as a real solution in our quest to reduce our environmental impact, and especially in our approach to protecting animals. We are committed to producing eco-responsible fashion, but also to being respectful towards our animal friends. As a result, we choose our partners carefully.

Pure New Wool: designing ethically

Always with the aim of choosing materials that respect the environment and animals, we have chosen to work with the Scottish company Mackie for the manufacture of our hats.

A company specializing in the manufacture of warm, quality woolen accessories, it has a wide range of yarns, many colors and several types of raw materials. We have chosen to turn to the Pure New Wool which is a certified wool Woolmark. 

Woolmark, what does it mean? 

➡️ This is a certification that notably ensures the quality, durability, washing resistance and composition of certified wool.

If we chose sheep's wool, it's for its character renewable. Unlike the fur of Angoras, which is torn from them in a hurtful and very unethical way, that of sheep is obtained by shearing necessary for their well-being. You may have heard of it before, but sheep need to be sheared about once a year to be comfortable in their sneakers. Without it, they would be covered with their abundant wool and could no longer live properly and freely.

Sheep's wool is therefore an entirely renewable material, once shorn, it grows back. And even better, once used to make very warm clothes for us, humans without fur, it remains a material that lasts over time. Either by being recycled as soon as it is no longer useful for its holder, either by reselling it. It is also the subject of donations, is reused in another form or by another person. In short, it is a material that creates durable and timeless clothing, its value is undisputed.

Coming directly from the backs of sheep, wool is a completely natural material that is fully part of biodiversity, it is biodegradable, both in land and water. Since it is not a simple non-recycled synthetic material, it does not leave no microplastic waste in nature.

We have therefore turned to wool, and particularly Pure New Wool, to ensure top quality and to remain true to our values.

Here, we have told you everything about our choices of courses, partners and values. Flotte has always been keen onmake a change at your level, to participate in the development ofa new fashion more respectful of the environment and biodiversity, and it is with all these small steps that our weight for this cause grows more and more.