Respecting biodiversity: a brand in the colors of nature - Flotte

Respecting biodiversity: a brand in the colors of nature

Consuming more responsibly is a good start in the ecological approach, but producing is even better for changing common practices.

How to produce responsibly as a fashion brand? Wanting to participate in the implementation and development of eco-responsible fashion is a fine project, but you have to be able to make it happen! In this respect, entrepreneurs and their innovative ideas have their place in a market where fast fashion reigns more than ever.

One of the keys to creating a responsible, sustainable responsible and sustainableis undoubtedly the choice of partners. And yes, because a brand doesn't just happen by itself, garments need raw materials, fabrics and specific know-how to be designed and developed. So it's at this stage that much depends on the direction a company decides to take.


GIF Image - Bill Smith


Dupont Sorona: keeping warm while protecting animals

If you know us at all, you'll know that we develop several products, several styles, several cuts... And that our waterproof jackets are made from recycled fabrics. Our clothing ranges also include lined parkassleeveless down jackets and reversible down jackets.

To keep you warm, our reversible down jackets are padded with plant-derived down called Soronamanufactured by Dupont.

What is Sorona?

It's a polyester fiber designed to the use of feathers, and, more generally, fibers of animal origin, in the stuffing of our jackets and coats. It is made from corn glucose and is therefore made up of 37% plant-based fibers. This new, more responsible fiber was developed by the Dupont company in the 2000s, when awareness began to grow of the impact of synthetic materials on the environment. Sorona is intended as an alternative to materials such as elastane, which is widely criticized for its environmental impact.

Dupont Sorona fibre is as soft, resistant and insulating than elastane. Best of all, thanks to its vegetable fiber, it dries dries much faster than garments made from synthetic fibers, so it won't wrinkle or pilling as you're used to with other materials. And the icing on the cake is that, compared with animal quilts, Sorona wicks moisture away quickly.

Unlike synthetics, Sorona fiber is highly resistant to UV resistance resistance that keeps colors vibrant for as long as possible, thus extending the durability and quality quality of garments.

This new material is therefore a great alternative to the use of animal-based materials, while retaining the same properties and even adding better ones. While this fiber does not have a zero impact either, its manufacture does not require petroleum products and it requires 30% less non-renewable energy than the manufacture of nylon. Still taking nylon manufacture as an example, creating Sorona reduces greenhouse gas emissions by 63%. greenhouse gas emissions.

In short, the Sorona was a real solution in our quest to reduce our environmental impact, and especially in our approach to animal protection. We're committed to producing eco-responsible fashion, but also to showing respect for our animal friends. So we choose our partners carefully.


Pure New Wool: ethical design

As part of our commitment to choosing materials that respect the environment and animals, we have chosen to work with the Scottish company Mackie. Mackie to manufacture our hats.

We specialize in warm, high-quality wool accessories, with a wide range of yarns, many colors and several types of raw materials. We have chosen to turn to Pure New Wool which is a Woolmark.

What does Woolmark mean? 

➡️ This certification guarantees the quality, durability, resistance to washing and composition of certified wool.

We chose sheep's wool because of its renewable nature. renewable. Unlike angoras, which are stripped of their coats in a hurtful and unethical way, sheep's coats are sheared to ensure their well-being. You may have heard of it, but sheep have to be shorn about once a year to feel good about themselves. Without it, they'd be covered in their abundant wool and unable to live properly and freely.

Sheep's wool is an entirely renewable material: once shorn, it grows back. And even better, once used to make warm clothes for us furless humans, it remains a material that lasts over time. Either by being recycled when it is no longer useful to its owner, or by being resold. It can also be donated, is reused in another form or by another person. In short, it's a material that creates durable and timeless garmentsits value is undisputed.

Coming directly from the backs of sheep, wool is a totally natural material that is an integral part of biodiversity. biodegradablein both soil and water. Since it's not just a synthetic material that can't be recycled, it doesn't leave behind microplastic waste in nature.

That's why we've turned to wool, particularly Pure New Wool, to ensure top quality and to stay true to our values.

That's it, we've told you all about our choice of route, partners and values. Flotte has always been committed tomaking a difference at our levelto participate in the development ofa new fashion more respectful of the environment and biodiversityAnd it's with all these small steps that our weight for this cause is growing.

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