Colors: powers and meanings - Flotte

Colors: powers and meanings

Only one week left. Summer is about to make its official return and who says summer says... colors! At Flotte, colors are at the heart of our creations. Because rain is too often considered as gloomy and sad, we chose to create colorful raincoats that put some pep in our lives! The goal: to feel like going out in the rain, even if it's just to wear our recycled and colored raincoat.

So why are colors so important in our lives? Why, and especially how, do they play a role in our mood, even on rainy days? The editors of Flotte try to explain to you today why making your life a rainbow of colors is essential! 


Colors have a power over you

Do we teach you something if we tell you that colors impact our senses and feelings? It is well known that colorful atmospheres and places give joy to life, make you happy, and that on the contrary, dark colors and atmospheres tend to plunge you into a bad mood ☹️ Even if we, rain lovers at heart, appreciate the stormy and dark weather of rainy days 😏

The truth is that colors are much more than just pigments that our eye perceives. They act more widely and influence our perceptions, our impressions, and sometimes even our judgment! 

Thus, this or that person could well make a bad impression on us, just by being dressed in a color that we don't like, or that is commonly badly connoted. 

And it is also precisely because colors have meanings and that they influence perceptions, that we pay attention to the clothes we wear in important moments of our life (like a job interview for example). We want to show our personality, while making a good impression!


Well yes, because wearing colors is also a way to express yourself. That's why we all have our favorite colors, and those we like less. It is a way, although often unconscious, to express our thoughts, our feelings, our moods or our moods! 

À Like astrology, one could almost identify the personality of an individual thanks to the colors he wears.


What do the colors of our raincoats mean?

Royal Blue

Blue is a color widely appreciated by people, it is even the favorite color of a large part of Westerners. Maybe it's because we are surrounded by water, and blue inevitably refers to the ocean, the sea, the sky, and all the horizons they let appear. Blue implies freedom and dreams. This is also why blue is often associated with melancholy.

It is a color full of lightness, calm and serenity. A common association is that of truth, for its connotation to water and its obvious transparency.

While all of these meanings associated with blue are real, our royal blue also contains other facets. It's electric, dynamic, and even seems brave. To wear royal blue is to assert your confidence and freedom. It's one of our favorite colors! If you are as dynamic and sparkling as royal blue, our flagship model Amelot is the raincoat Flotte that you need 😉




Lilac is a soft purple, pastel and light. It is synonymous with softness, tranquility and serenity. It also has this dimension of dream, even meditation. It is even considered reassuring! It would allow to calm the emotions, and would correspond then particularly to the delicate persons, those who are more spiritual than material.

In this way, like blue, it is a color often associated with melancholy and loneliness, but not necessarily in a bad way! If your favorite color is lilac, see yourself as an independent and dreamy person...

For you, we offer three of our models in lilac! Find theAmelot, Anatole (the waterproof work jacket revisited for the rain), and Concorde (a long rain jacket with snaps!).




Emerald, named after the famous green gemstone, is a color that implies a certain spirituality, serenity and undisputed wisdom. One could almost speak of greatness... 

On clothes, it is a bright color. At home, it tends to a lagoon blue that we see only in the turquoise waters of tropical beaches! It also invites travel, escape, and becomes almost dreamlike

However, it is real! And you can find it on our rain jacket Amelot.



Sage green

What does green make you think of? Nature of course! It is the most used color to represent the natural, the environment, the ecology, the bio... As much in the logos as in the common acceptions finally.

But green represents much more. It is also freshness, a soothing color synonymous with luck, hope, and stability. 

As for our sage green, it's a light green that leans towards jade. This gives it a soft gemstone effect, like emerald. It's a color that catches the light while blending into the decor. It has a restful, calming elegance, and brings real harmony around it.

Our waterproof jackets Amelot, Concorde and Madeleine carry these values wonderfully.



Candy, our rose!

Pink is a tender and delicate color, often perceived as a girly color and little girls. But this does not prevent it from being emancipated! It is also dynamic, often associated with youth and happiness.

Edith Piaf said it so well, we like to see life in pink. 

Moreover "to see the life in pink", it is an expression which precisely puts forward optimism, cheerfulness and the desire to be simply joyful! In short, pink is a sweet color that we love to wear. If you love it as much as we do, check out our candy Amelot rain jacket 🍬 (and for a little more pizzazz, we've got the tart version too)!




Lemon is our yellow! We chose it sparkling and sunny, it reminds the color of the sun in the middle of the day. It is also the color of friendship! And between you and us, a real relationship has been created and continues to be forged. À our #TeamFlotte! 🥂

Yellow is a dynamic color, synonymous with celebration, summer (of course), life and movement. It expresses joy and literally lights up an outfit! 

In summer, it is an ideal color, but in all other seasons, it is also a real vector of joy. At Flotte, we have chosen to adorn our raincoats with it Amelot, Concorde and Madeleine ! And if you prefer a sweeter version, we also have Amelot and Concorde Vanilla to satisfy you.




Like yellow, orange is a vector of good mood. This sparkling color is also often synonymous with creativity 🎨

A little less obvious characteristic, it is also associated with communication, it shows a certain openness of mind in people who are orange!

All these characteristics make it an icon of optimism and benevolence. Like you if you are a fan of this color! In our house, the stars of orange are Amelot (yes always!) and the waterproof work jacket Anatole !




Red is a powerful color, very significant and much appreciated! It is far from being discreet and imposes its presence. This is why it is synonymous with power, even triumph at times.

If its intensity is unquestionable, it should be known that it is also close to danger, to blood, for obvious reasons 🩸

A final connotation is that of ... 🥁 love! Ah the red roses, the passion, the sensuality. So many images of red that we all know, accept and use! Who has never represented love with a red heart on a drawing?

And our Amelot raincoat in red, what does it look like to you? Rather dangerous or passionate?



Between red and orange: Ginger  

To finish this review of summer colors of Flotte, I named : Ginger ! 

This color, halfway between red and orange, is soft and fresh, it brings a real breath of fresh air to the outfit, a little something extra!

Ginger expresses passion and love like red, and creativity like orange. Its shade brings a new connotation to all these dimensions: talent. So are you talented, creative and passionate enough to wear one of our Ginger pieces?

We offer you a choice of : Anatole, Amelot, Concorde, Madeleine. A whole range of waterproof jackets, short, long, with zipper or snaps !




So which color will you dare to wear? 😏


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