Flotte, it is a French brand whose mission is to share a more happy in the rain and who believes in more responsible and sustainable fashion 🌈
That's us. But how do we remove the gloomy image hanging on the rain in people's eyes? How do we bring our stone to the building to develop a more eco-responsible fashion in the face of the rise of fast-fashion?
love the rain
The founders, Lyly and Michael, have created Flotte with a very specific mission: to ensure that everyone love the rain. For this, we create rainwear, windproof raincoats and accessories colorful et modular remaining technical et functional and which are suitable for all body types. We design pieces for the whole family, products that are useful and that you want to keep and wear all year round, regardless of the season.
Our goal is to ensure that all your parts Flotte accompany you on a daily basis, in the sun and in the rain. For this, practicality is our key word at the creation stage. Our speciality : the raincoat that turns into a bag.
We know how annoying it can be to carry around a waterproof jacket when it's no longer raining, you never know where to put it or how to fold it so that it takes up as little space as possible. So we added a practical and invisible bag in the back of our raincoats. Some also fall into clutch, it's up to you to choose the model that suits you best.
Thanks to this feature, you can go out with your raincoat on your back, knowing that it won't bother you when the rain stops and gives way to the sun.
Because we are convinced that major changes are made at the level of each individual.
Take part in eco-responsible fashion
At Flotte, we are convinced that every action counts. After all, small streams do great rivers well. Thus, at our level and with the possibilities available to us, we do our best to make fashion more responsible, more sustainable, and less polluting.
To do this, we imagine and create eco-designed clothing, essentially made up of recycled materials. Our main fabric is recycled polyester, it comes from the recycling of plastic bottles, food packaging and even worn-out clothing. The fabric of our raincoats and rainwear is therefore recycled and recyclable.
The higher the percentage of recycled polyester in the industry, the greater the virtuous effect on protection and respect for the environment. Indeed, the increase in the share of rPET mechanically leads to a drop in the consumption of new PET. This solution requires optimizations throughout the chain, starting with waste sorting.
The ultimate goal: transform our household waste into a deposit of raw materials with high added value.
REDUCED. REUSE . RECYCLE
If create eco-responsible clothing requires a substantial financial investment in terms of research and development, at Flotte, we are proud to be committed to the environment and to be able to offer sustainable collections at the right price.
Learn more about our engagements.